Let's Talk Social Value
Let's Talk Social Value
Susan McPherson, McPherson Strategies
In this episode, Sarah interviews Susan McPherson, the author of "The Lost Art of Connecting.” Susan McPherson is the founder and CEO of a US-based, B-Corp certified boutique communications consultancy, McPherson Strategies, specialising in impact communications for corporations, foundations, NGOs, and social enterprises. The interview covers various topics related to Susan's work and her approach to building meaningful connections, including her ‘Gather, Ask, Do’ methodology, which can be applied both when making personal, professional connections, and as an approach for organisations to adopt when engaging with stakeholders.
Also mentioned:
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